Silly Bandz Distribution

The first Silly Bandz sets were sold online in November 2008. In early 2009, Learning Express in Birmingham, Alabama became the first retail store to stock Silly Bandz. By fall they were a strong seller, and became widespread across the Southern United States. Popularity began to move up the East coast of the United States, reaching New Jersey, Long Island, and Staten Island in November the same year.
As of August 2010, Silly Bandz sells their product in 8,000 stores across the U.S. Seven spots on Amazon's April 22 list of best-selling toys and games were occupied by the bracelets.

One parent attributed the toy's success to their being easily lost and broken, and said that, "If your friend has the princess kind, then you have to have the princess kind, too."Seth McGowan, a toy industry analyst for Needham & Company, said it is refreshing that the "lowest of technologies" is appealing to children.Silly Bandz have been banned in many classrooms for being too distracting.Safety concerns have also arisen as reports of children injuring their arms due to extended wearing of Silly Bandz. The toys are sold in packs of 24 for about $5.00 and some are in packets of 12 for $2.00.